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European agri-food products: exporting quality, safety and sustainability to Chinese consumers

Online Seminar  

“European agri-food products: exporting quality, safety and sustainability to Chinese consumers” 

Beijing-Brussels, 30-31 March 2022 

The European Union is organising a special online seminar on EU-China agri-food trade relations, examining the safety, quality, authenticity and sustainability of European products and their production standards, as part of its ongoing Colours by Europe’ Campaign in China.

The EU’s quality standards for agricultural food and beverage products have helped EU products build a renowned reputation worldwide, while supporting the livelihoods of farmers and rural communities. Today the EU’s Sanitary and Phyto-Sanitary (SPS) system for animal and plant agri-food products gives Chinese consumers one of the highest levels of SPS protection in the world and ensures that European products are safe, traceable and of high quality.

With this month marking one year since the EU and China bilateral agreement to protect 96 European Geographical Indications (GI) in China and 100 Chinese GI in the EU against imitations and usurpation came into effect, this interactive seminar will take a deep dive into the reciprocal trade benefits and demand for high-quality products that are now going from strength to strength, giving participants valuable insights into how their business can leverage the safety, quality, authenticity and sustainability of European products to win loyal customers in China.

Join His Excellency Mr Chapuis, Ambassador of the European Union to China, Chinese ministry representatives and industry experts for valuable insights into the latest challenges and opportunities for boosting bilateral trade, including the EU’s Geographical Indications (GI) system.

Importers, exporters, chambers of commerce, major retail chains, the HORECA sector, consumer organisations and media are invited to join this exciting program of interactive presentations, roundtable debate and product-oriented sessions on the following categories:

  • Cheeses and dairy products  
  • Wines, spirits and beers  
  • Animal products: bovine meat, pork, processed meat products, poultry  
  • Fruits and vegetables, olive oil  
  • Processed agricultural products